DIY PR workbook PR Basics

Do you want to learn how to promote your business?

Don’t waste time on wordy theories. Every exercise in “Promoting your Business” is directly applicable to you and your start up.

If you are starting a business:

 Learn the basics of promotion with this easy-to-use guide, and reach more customers within days.

"An excellent and concise, easy-to-use guide to promoting your business - an essential tool for any start up business!"

Lizzie Vann MBE - Founder of Organix Brands Ltd

 

The book includes:

  • How to set objectives for YOUR business promotion
  • How to find your target audience
  • How to do market research
  • Making your promotion plan
  • Which promotional materials to use
  • Advice on advertising
  • Writing a press release
  • Ideas for YOUR press releases
  • Hints and tips on distributing your press releases
  • How to make your press pack
  • Making contacts and telephone calls
  • Getting coverage locally
  • Website design for promotion
  • Promoting your business on the net
  • Writing to promote your business
  • Tips on using newsletters to generate business
  • Special offers and competitions for promotion

Each section includes examples and exercises, so get stuck in with a pen and personalise the workbook. Each exercise is practical and based on what YOU actually need to do to get the word out about your business. Take a look inside